Embrace pet insurance was created by Laura Bennett and Alex Krooglik in July 2003 after graduating from the Wharton MBA program.

Laura and Alex spent several challenging years in establishing Embrace pet insurance. With a number of "one step forward, and two steps back," with all of the experiences that were done, often led them to wonder if they would ever get Embrace pet health insurance up and running, they persevered and was able to finally laid the groundwork for Embrace.

The name 'Embrace' was chosen after pet parents who were surveyed, politely but firmly told them to come up with a name that reflects the emotional bond between a pet parent and their pet. Embrace was the obvious winner!

Lifelong pet insurance coverage for your pet with various Embrace plans, covers all the basics that you expect: accidents, illnesses, diagnostic tests, surgery, and more. Embrace also covers: genetic & breed-specific conditions, wellness & routine care, cancer treatments, chronic conditions, and alternative therapy & rehab. Optional drug & dental plans can be added to our full coverage plans. The optional Wellness Rewards Plan can be added to either plan and full coverage of pet medical insurance plans can be customized to meet your budget.

The Embrace plan for pet medical insurance does not cover pre-existing conditions, prosthetic limbs and devices including mobility aids, treatment for behavioral issues, breeding, whelping and pregnancy, cremation and burial, injury caused deliberately by you or any other person or pet residing in your home, and injury or illness resulting from fighting, racing, cruelty, or neglect, cosmetic procedures such as tail docking, ear cropping, and dew claw removal (although covered when medically necessary), DNA testing or cloning, organ transplants, stem-cell treatments (except when approved beforehand by Embrace), and acts of God including but not limited to avian flue or nuclear war.

Embrace does not tie you or your pet to any network. Use your Embrace policy anywhere in the United States. We also cover your pet if you vacation in Mexico or Canada.